Brand contribution’s role in business success and its importance as an intangible asset in the world is increasing, and identifying the most important effective indicators of brand equity, become one of the top priorities of our business ecosystem. As it is stated, this study seeks to survey the most important indicators which effect brand equity as well as identifying and prioritizing them. In this regard, different models in the field of brand equity were first studied, then the indices that has been introduced in customer-based brand equity models were extracted and according to academic experts, the most important indicators in Iran that affect customer-based brand equity was identified. After finalizing the indices, the DEMATEL method was used to determine the structure of the relationships between the indices. In the fourth step, the fuzzy network analysis process was used to determine the priority weight of the indicators. The results revealed that price preference was the most important index among all the indices. After that, external brand communication and product / service efficiency came in second and third. These results well illustrated the enormous difference in our business environment compared to American and European model providers. In the final phase of the research, customers were surveyed on the indicators that identified in the research to evaluate S and H mobile brands, and customer-based brand value scores were obtained for each brand. The results show brand's superiority in all indicators over the H brand.