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Investigating the impact of strategic financial management on customer satisfaction with the mediating role of service experience in banks
Emerald insight Ltd ePublications
Item Record
Preview Book
Publication Year | 2019 |
Publication Month | December |
Volume Number | 36 |
Issue Number | Issue 2 |
Pages | 65-79 |
Journal Title | Advances in Strategic Management: A Research Annual |
Author(s) | |
Author Affiliation(s) |
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Affiliation(s) | Assistant Professor of Management and Organization at Pennsylvania State University's Smeal College of Business |
ISSN | 0742-3322 |
Indexed By | Emerald insight Ltd Online |
Language | English |
Accreditation(s) |
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Full Text | Full Text.pdf |
Abstract
This research examines the impact of strategic financial management on customer satisfaction in banks, emphasizing the mediating role of service experience. The purpose of this research is to analyze how strategic financial management affects the quality of services provided and ultimately increase customer satisfaction. The results of this study can provide solutions to improve the financial strategies of banks, in addition to increasing operational efficiency, improving customer experience and increasing their loyalty and satisfaction. This analysis can help improve banks' financial strategies and increase customer satisfaction by improving service experience. Also, the results of this research can help bank decision-makers in formulating more efficient policies in line with the needs of customers. Finally, this study can lead to strengthening the relationship between financial management and customer loyalty. In this research, three components of trust in the institution, budget control, trust in the customer with the mediating role of service experience were used to influence customer satisfaction. In order to collect the required data and information, a questionnaire was used, in the inferential statistics section and to answer the research questions, the structural equation modeling method was used using SmartPLS software, the validity of the research questionnaires was analyzed The validity and convergence validity of the questionnaires have been measured through Cronbach's alpha test and composite reliability, and the obtained coefficients show that the questionnaire used has good reliability and accuracy. The research results show that service experience has a significant effect on customer satisfaction, so that the path coefficient between these two variables is equal to 0.714. Also, among the components of strategic financial management, budget control with a path coefficient of 0.369 has the greatest impact on service experience in banks and plays an important role in increasing customer satisfaction. The t coefficients also confirm the significance of these relationships.
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