Due to the significant in crease and increasingly use of the internet and internet users and the growing importance of online sale, it is essential for retailers and internet marketers who want to improve their e-commerce, to determine the effective factors on consumers' attitudes and adopt appropriate marketing and sales strategies according to them. In highly competitive markets, corporate managers use a variety of marketing methods to attract more customers. One of the most effective methods that is formed based on communication between individuals is the electronic word of mouth marketing. Using this new method along with traditional marketing methods, companies increase customer recognition of their products and improve the company's brand, as well as increasing their share of the market.