Startups that require a holistic approach to managing digital knowledge management face a significant challenge in taking advantage of the opportunities offered by digital transformation technologies and artificial intelligence (AI), which are transforming marketing organizations. are There is an urgent need for more strategic marketing expertise to create business value, and digital transformation and artificial intelligence technologies hold great promise to help businesses overcome barriers, challenges in practical application, and this shortage. In this article, a look at the source We focus on one main question: How can start-up companies with few resources and few employees advance digital transformation in marketing? Integrating knowledge management and customer relationship management (CRM) methods, such as customer knowledge management (CKM), can be critical to achieving this goal. This research uses a qualitative approach with a descriptive method to analyze the research results. This research shows that companies with limited capabilities and resources can still take advantage of technological advances in marketing. Marketing departments can benefit from big data that AI can mine for useful customer insights that can be used to enhance customer relationship management strategies. Organizational factors such as customer focus, culture of cooperation and knowledge sharing, strategy and top management support, organized structure and integration of functions are very important for the success of CKM in business.